Looks like MS is retiring the Copilot+ PC branding and nomenclature. Why? As Trusted Reviews puts it “Microsoft dropping Copilot+ PC branding makes sense when every machine is AI-capable.” Or as more cynical observers might put it, If few people care, why bother? Even in September 2026, only 2-5% of PC sales fit the label anyway. With such a small market slice in play, no wonder MS isn’t shy about saying “Bye-bye Copilot+ PCs!”
A New Generation Also Says
“Bye-Bye Copilot+ PCs”
As I observed in last week’s Googlebook post, that company is entering a crowded field for AI-ready platforms, along with NVIDIA’s more formidable RTX Spark platform (both due week after next, Google’s on 10/4 and NVIDIA’s on 10/7). With all the hoopla for newer, different AI PCs could it be that Copilot+ PCs simply lost their shine? Methinks that is at leastly partly the case.
Looking at the proud branding from a May, 2024 article (appears as the lead-in graphic here), it now seems somewhat behind the times. Given the RTX Spark and Googlebook offerings, not to mention a new generation of AMD, Intel and Qualcomm 64-bit machines (laptops mostly, with a desktop or mini-PC here and there) the language seems over the top.
Indeed, I’ve got an ASUS Zenbook A14 here at Chez Tittel. While it is a real, honest-to-gosh Copilot+ PC, nobody would characterize it as one of “The fastest, most intelligent Windows PCs ever built.”
Usefulness Outlived: Time to Move On
With only a small sliver of the PC market covered, and a whole new set of AI-ready (and more capable) PCs in the offing, I guess Copilot+ PCs are simply passe. Time for the next big thing. MS has a Surface event coming up on the day of the RTX Spark on October 7. Perhaps the company will share a new vision for PC computing then?
Here in Windows-World, the more things change the more they stay the same. AI is still a happening thing for PCs in general (and laptops in particular). But it’s happening under a different umbrella (or set of umbrellas) soon. Should be interesting to see what happens next, and what MS has to say about it. Stay tuned…
