Incase Takes Over MS Branded Keyboards

Incase Takes Over MS Branded Keyboards

Last year, MS announced it would stop making its company-branded mice and keyboards. As somebody’s who’s been using MS keyboards since Homer was a pup, I was naturally concerned. But those concerns were allayed last week. That’s when peripheral maker Incase announced it would sell those products as “Incase designed by Microsoft” items. Indeed, Incase takes over MS branded keyboards as part of that deal. As you can see in the lead-in screencap, that includes my beloved Natural Ergonomic 4000 (top center).

When Incase Takes Over MS Branded Keyboards, Then?

The announcement isn’t completely clear about exactly when this cutover will occur. When MS announced they’d  exit this segment of the hardware business (they’re sticking purely to Surface branded hardware going forward), they simply said they’d sell out of existing stock. Methinks Incase will need to ramp up and get going before the new incarnations of the old MS-branded items will reappear for sale.

Currently, my fave model under the old brand goes for about US$400 on Amazon. The last time I bought a pair was in 2020, and I paid US$108 for 2 of them from Newegg. I still have one unopened in the original box, but the one I’m typing on right now is about ready to be retired. It still works like a champ, but the keycaps for A, S, D, C, V and M are worn to invisibility, and many of the other right- and left-hand main keys are spotty at best. And I’ve spilled at least three coffees on this puppy over the past 3-4 years…

Hopefully, Incase Restores Rational Pricing

Most other vendors are selling ergonomic keyboards in the US$35 to $70 range (I just checked at Newegg). I’m hoping that means when Incase turns the tap back on they’ll fall somewhere in that range. If and when that happens, I’ll order another pair of keyboards. When I need a new one, I always order two, so I’ll have a spare in case something goes wrong with the one I put in service first. Fingers crossed.

At any rate, I’m grateful Incase took over these venerable mice and keyboards from MS. Hopefully, I’ll keep clacking away at the same layout until I decide to hang things up for my own retirement. Even then, I’m sure I’ll keep at least one around for old time’s sake.

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