Writing
- Includes detailed outline
- Pages include two rounds of changes
- Per-page charges vary by topic and delivery schedule
Layout/design and template creation
- Includes two rounds of changes
- Flat fee depends on complexity of design
Layout
- Includes proofing
- Includes two rounds of changes
- Price depends on complexity of layout (columns, endnotes, etc.)
Fonts
- Cost of special client-requested fonts passed directly to client
Artwork
- Illustration creation
- Cost based on level of difficulty
- Includes two rounds of changes
- Royalty-free figures
- Cost of royalty-free artwork passed directly to client
Author, Editor, Expert Witness
It’s great to see such a transparent breakdown of services for white paper writing. Clients really benefit from knowing what to expect at each stage of the process.
I appreciate how you’ve detailed both the writing and design elements of a white paper. It’s clear that successful white papers need to strike a balance between informative content and professional design. How much of an impact do you think design elements have on the overall effectiveness of a white paper?
Companies keep paying thousands to tens of thousands for professional, well-designed white papers. To present and maintain a professional image, I believe such companies understand full well that how things look matters almost as much as what they have to say. So then: lots of impact on effectiveness and persuasiveness.
—Ed—
It’s helpful to see how you’ve built in two rounds of revisions for both writing and design. Many clients don’t realize how crucial that refinement process is to produce a clear, persuasive white paper. This level of transparency really sets the stage for a smoother collaboration.
I like how you’ve separated the pricing and revision details for writing, layout, and artwork—too often, those elements get lumped together without clarity. Including two rounds of changes for each stage also shows a solid understanding of how collaborative white paper development really is.
Really appreciateWhite Paper Comment Analysis how this breakdown goes beyond just pricing and digs into the revision process and design complexity. It’s helpful for clients to understand that white paper creation is both a writing and visual storytelling effort—it’s not just about content, but how that content is presented and refined.