In days gone by, a product catalog was a big production, a huge investment... and hard copy only. Not only did printing costs add up, but sending it to every George Jerry and Kramer meant only big companies could afford this maneuver. Unless your name was Sears & Roebuck, J.C. Penney, or Eddie Bauer, you had no way to reach a broad audience with your catalog.

The Internet, of course, has changed all this. Now, whether you're part of a big or a small company, you can produce and maintain a professional-looking catalog on your Web site. And, without a significant investment, you can even sell directly to your customers from an online store.

This chapter covers the basics of creating a product catalog and selling your goods on the Web.

Page 321: the home page for the catalog, depicted in Figure 19-1, appears in a file named index.html; this corresponds to Listing 19-1, which appears on pages 326 and 327 (display view) (code view)

Page 322: the print design detail page for the catalog, depicted in Figure 19-2, appears in a file named print.html. There's also a page named web_design.html that defines the Web design detail page as well. The print design detail page corresponds to Listing 19-2 on pages 327 and 328. The web design detail page isn't shown in the chapter, but we provide it here for completeness' sake.

• Print design detail page (display view) (code view)
• Web design detail page (display view) (code view)

.ZIP file of all code samples from this chapter including graphics (575kb)

---

Share this page!